Hub tv game network
In late , Hub Network introduced an updated logo and a new imaging campaign, "Making Family Fun", which was developed by the Los Angeles-based agency Oishii Creative. Hasbro staff, along with Discovery's CFO Andrew Warren, acknowledged that increasing competition in the children's media landscape—especially by subscription video-on-demand services such as Netflix, had an effect on the overall performance of the network and Hasbro's original content.
Discovery staff was also unable to display a full commitment to Hub Network's operation, due to factors such as the troubled launch of the Oprah Winfrey Network. Believing that they had overvalued its stake in the venture, Hasbro decided to cede the operation of the network to Discovery so it could focus more on content and its core toy business. Discovery and Hasbro publicly announced the planned re-branding on September 25, ; Hasbro's CEO Brian Goldner explained that Discovery Family would be the "next chapter" in its joint venture with Discovery, "[combining] highly rated award-winning storytelling around Hasbro's brands and Discovery's most popular non-fiction shows that appeal to both children and families alike.
Following the re-launch, the network's primetime lineup was replaced by reruns of family-oriented factual programming from Discovery Channel's library. In re-launching Hub Network, Discovery executives noted that there would be a larger emphasis on programming of interest to both children and their parents; Warren argued that since ABC Family had become, in his opinion, aimed towards teenage girls, there was a gap in the broadcasting industry for a new, family-oriented network.
With these shifts in the network's operation, it was announced on October 7, to Transformers that had been scheduled to premiere on Hub Network, would instead air on Cartoon Network.
Hasbro Studios president Stephen Davis felt that Cartoon Network was a more appropriate home for a Transformers series due to its male-oriented demographics, describing Hub Network's lineup as being "traditionally skewed towards girls".
Other recent Transformers animated series preceding the original launch of The Hub also aired on Cartoon Network. The majority of the Hub Network's final programs were animated series and live-action game shows tied to media franchises owned by Hasbro itself, with newer series produced through the Hasbro Studios division, such as Pound Puppies , and Transformers.
Its launch lineup also included Family Game Night , a game show which features adaptations of Hasbro's board games. One of the network's most noteworthy original productions has been My Little Pony , an animated series based on Hasbro's My Little Pony toy franchise that has not only become its highest-rated program for the intended young girl demographic, but has also attracted an unexpectedly significant cult following among teens and adults.
The block exists on account of The Hub's primary target audience of school-age children are usually in school during that time period. Hubbub competes with three preschool program cable channels: Nick Jr.
The nighttime schedule consists primarily of off-network syndicated sitcoms and dramas made prior to , primarily from both 20th Century Fox Television and the former Paramount Television aimed at families and adults. In addition, a late night block of action-themed programming airs advertised as "HubBoom", featuring Batman , The Transformers , and G.
Official website. The Hub Wiki Explore. Wiki Content. Recently Changed Pages Dan Vs. Explore Wikis Community Central. The Hub was intended to be a general, youth-oriented network with a diverse lineup, primarily featuring programming adapted from Hasbro franchises such as Transformers , its board games, My Little Pony , Pound Puppies , and Littlest Pet Shop along with other family-oriented programs such as sitcom reruns and films. The show led off a launch-day lineup that rebroadcast numerous series premieres, pilot episodes and television firsts.
The network's original lineup consisted of Hill Street Blues , St. The channel launched during a time when retransmission consent was becoming more common with subscription networks and terrestrial television stations nationwide as a result of a provision in the Cable Act. However, MTV Networks offered TV Land to subscription providers for free for its five years of operation if providers would agree to add the channel to their expanded basic tiers during the calendar year.
Viacom claimed that the matter had already been settled when Sumner Redstone released Frank Biondi from his contract to let him work at MCA. Columnist John Dempsey reported in Variety: "That February rating put TV Land into the top 10 for the first time since it began operating, and opened the eyes of the TV industry to the rich vein of golden-oldie TV shows that distributors are mining for an audience of nostalgia buffs and kids who are stumbling across the series for the first time.
Under the arrangement, Viacom would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming. While sitcoms including those carried over from TV Land were slated to be maintained on the schedule, plans called for new original programs based on Hasbro-owned franchises such as G.
Joe , My Little Pony , Transformers and game shows adapted from its board game brands. Discovery Communications was looking for a business partner to draw the improved types of advertisers on the channel. In July , the joint venture appointed veteran television executive Margaret Loesch as its chief executive officer; prior to this, Loesch served as president and CEO of Marvel Productions from to , assisting in the production of several Hasbro-based cartoons such as G.
The network's original imaging was developed by Troika Design Group and built around an emblem nicknamed the "hubble" — which was designed to embody a "catalyst of action and imagination". The final logo design was the result of a number of drafts by Troika designers, some of which had incorporated typography similar to Hasbro's logo.
The relaunched channel, which would be a companion Nickelodeon, planned to target the demographic of children aged 2—12 a market which staff felt was being abandoned by its competitors in favor of tweens but also planned to feature a prime-time block with family-oriented programming; it was originally targeted at preteens and teenagers aged 9— The Children's Television Act CTA in the United States limits the commercial time during children's programming, and prohibits television broadcasters from airing advertisements for products associated with a program during or in timeslots adjacent to the show itself.
During time slots that targeted preschool audiences, The Hub was to broadcast six minutes of advertisements per hour, below 12 minutes per hour on weekdays, and
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